Working closely with IMG’s talented in-house OTT, Production & Rights teams, we were responsible for leading the creative process to invent a new direct to consumer OTT brand, Strive Sport, responsible for streaming every La Liga & Serie A football match live within 3 key Nordic markets (Sweden, Norway & Denmark).
The brand needed to be scalable beyond football & sit comfortably with IMG’s parent company Endeavor, whilst still appealing to football fans used to accessing these rights via their existing satellite TV subscription.
The Strive Sport website can be seen here: https://www.strivesport.com/
Key Project Deliverables:
- Creation of a new direct to consumer brand scalable beyond football rights
- Conducting internal stakeholder workshops & interviews
- Core marketing messages for launch
- Brand input into audience insight questionnaire pre launch
- Brand guidelines