Having won the BAFTA for Digital Creativity in 2013 as Executive Editor of Channel 4’s London 2012 Paralympic Games coverage, Golden Egg Innovation were asked to provide the Digital Strategy for the channel’s Rio 2016 coverage. Trends, analytics and extensive digital experience fed into blueprint recommendations which supported Channel 4’s coverage. We also developed the wireframes for C4’s Rio 2016 digital properties and were proud to receive another BAFTA nomination, for Digital Creativity 2017.